Share messages here above the Hero Banner that relays important notices.
For example: "Welcome to our website," "our flower shop has moved to this address," "we are now open on Sundays," etc.
You can also opt to have no content here, and have the Hero Banner right at the top.
This message is meant to give an overview of your shop, including what you offer, where you're located and additional cities/facilities you deliver to. We will write this message, as well as the one in your site's About Us page, based on the information you include in the questionnaire in the contract.
We write these sections in order to include keywords that help your site rank higher on Google, which will in turn garner more traffic for the site. These keywords include your shop's name, as well as phrases like "florist near me," "flower shop in [your town/city]" and "same-day flower delivery." We also include paragraphs about specific occasions you offer products for and link directly to them. If you have specialty products or additional services you sell, we can also list all of that in here. All of this works to give you and your site higher visibility on search engines, which can lead to more visitors and, hopefully, plenty of orders for your shop!